Industrial Video

Are Corporate Videos and Industrial Videos the Same?

Sometimes the terms 'corporate video' and 'industrial video' are used interchangeably, but they are a bit different. Industrial video is often more about the mechanics of what is going on in an organization, and may be videos that are only shown internally. This includes safety instructions, the specifics of running a machine, or the fully responsibilities of a job position or title. This could also include the introduction of new rules and regulations, a new management team, or a new outlook on the concept or direction a company wishes to take. These may not be seen outside the company in many cases, but they still have to be sharp, accurate, and well produced.

This type of video must reflect the image of the company in question. A new employee may take their job less seriously if they are watching a very old or very poorly produced video about their new responsibilities. When it comes to safety, these have to be as crisp and clear as they can be, and good production quality will reinforce the message that this is something to be taken seriously, and that what is presented is exactly what they need to know. It has to instill a sense of authority while remaining worker friendly. Video is a strong communication tool, but can also be boring if left to run on too long. Accurate and too-the-point videos are in high demand.

One issue with industrial video production is safety. When these videos are made, they are often shot on location. Depending on the company, there could be some serious safety considerations for the crew and the talent. This is when a company has to know what they are doing. All equipment must be secured and safe from outside interruption. Cables must be taped down to avoid tripping. The environment may be unsafe as well, so those working on the shoot must know how to concentrate on making a quality product while keeping safety issues in the forefront.

Experience is a great teacher for most things, and that holds true with industrial video production. Lighting and sound issues are especially challenging on location shoots, and editing can be a big issue too. Those working for you should know how to handle anything that comes up, and should have experience that tells you they will not have to be walked through each and every step of what you may want. You want as much input as you need, but you do want someone who knows the ins and outs of getting it right the first time.